Buying a car is thrilling. Buying a car is fun. At least, it used to be. What was once exhilarating has now become routine. Cars have become a commodity like any other. Polestar has a different approach.
That’s what you’re really buying when you buy a car. You’re purchasing unlimited possibilities, you’re telling the horizon that you’re coming to get it, and you’re promising the map that its dark corners won’t stay dark for long.
Polestar aims to make buying a car as fun as owning it. Which is why Polestar spaces are carefully designed environments with a singular purity of purpose. Minimalistic, monochrome interiors elevate the deliberately chosen materials, while promoting a calm and thoughtful atmosphere. Clearing away all the distractions so you can focus on what matters: the cars.
Get to know the cars, and the brand, without pressure or distraction. With enthusiastic, expert assistance available if needed. Freedom on four wheels. As Polestar defines it.
It’s a space to explore the brand: the cars, the components, the additionals, and more. From the glassed-in brakes and batteries of the component wall, to the drawers full of colour and material samples, to the crisp photos of dampers, rims and other parts. No distractions, no clutter. Just Polestar.
Specialists, rather than salespeople, staff Polestar spaces. Meaning that there's space to explore at your own pace, and expert assistance if required. Get up close and personal with the cars, inside and out. Configure a Polestar car on one of many screens and tablets. And discover the many facets of the cars and the brand.