A new take on automotive retail

Buying a car is thrilling. Buying a car is fun. At least, it used to be. What was once exhilarating has now become routine. Cars have become a commodity like any other. It doesn’t have to be like this. Step inside and rediscover automotive retail the way it should be.

Freedom on four wheels

That’s what you’re really buying when you buy a car. You’re purchasing unlimited possibilities, you’re telling the horizon that you’re coming to get it, and you’re promising the map that its dark corners won’t stay dark for long. 

Polestar wants to make buying a car as fun as owning it. So we’ve carefully designed our retail spaces to inspire, inform and delight you. Polestar spaces are awesome environments with a singular purity of purpose. Minimalistic, monochrome interiors elevate the deliberately chosen materials, while promoting a calm and thoughtful atmosphere. Clearing away all the distractions so you can focus on what matters: the cars.

Easy to access and a pleasure to explore. You're free to get to know our cars without pressure or distraction. With enthusiastic expert assistance available if you need it. Buy freedom on four wheels, the Polestar way.

This is not a showroom

It’s almost like visiting an art gallery where the cars are the exhibits. From the glassed-in brakes and batteries in the component wall to the drawers full of colour and material samples, to the crisp photos of dampers, rims and other parts. Every item is placed with deliberation, so you can geek out over every aspect of it, free from distraction.

No commission, no negotiation, no pressure

You won’t find any salespeople in a Polestar space. Just room to explore at your own pace, and expert assistance if you need it. Take your time and get to know the cars inside and out. You can even configure your own Polestar car on an interactive screen. If you have any questions our product experts are on hand to share their knowledge and enthusiasm with you. Selling just isn’t in their job description.

Find a space

      Discover Polestar 2

      No Polestar space near you? Explore the Polestar 2 on our website instead.

      Discover the Polestar 2

      Related articles


      At Polestar, we are united in our interest and passion for electrified mobility. We're obsessed with design, performance and precision. And we're growing.

      Find your role
      Polestar © 2022 All rights reserved