Robb Report’s “Best of the Best” 2020
Polestar Precept, our vision vehicle, is made with sustainable, organic and upcycled material solutions, creating a new expression of premium. It is made with ground-breaking technologies integrated throughout, such as an intuitive infotainment system. It is made with design elements, both exterior and interior, that more closely resemble designs from the world of aerospace.
The one thing it was made without is compromise.
This lack of compromise is partly what made it so exceptional. And now, Robb Report, a publication with a similar disdain for the middle ground (their slogan: “Luxury Without Compromise”) has just awarded Precept the “Best of the Best” award for sustainable design.
We’d like to sincerely thank Robb Report for the award. Unlike compromise, it’s made everyone happy.
See Robb Report’s interview with Head of Polestar US Gregor Hembrough below.
Minimise the compromises: Polestar Precept becomes Polestar 5
From concept to reality. A process every product goes through, one packed with changes and compromises, the watering down of certain details and the wholesale abandonment of others. As a result, the finished product often barely resembles the original idea, the end result being something halfway between the designer’s ambitions and the production capabilities available.