Polestar 2 production begins
We’ve made a big deal out of milestones before. That’s to be expected. We’re a part of the automotive industry, though the relationship is complicated, and milestones are very popular here. But this is a big one.
Polestar 2 production has started.
Despite numerous setbacks, unforeseen circumstances, and the sheer logistical challenge of getting production of our first all-electric vehicle up and running, it has indeed begun.
This is significant for a few reasons. Firstly, Polestar 2 is no longer a fleet of prototypes at various stages of completion. It’s a fully realised car ready to be delivered to customers. Secondly, the countdown to those deliveries has officially begun. The first handovers are slated to occur in the summer of 2020. And last but certainly not least, we’re that much closer to our goal of getting as many drivers as possible behind the wheel of a Polestar 2.
Celebrating milestones is a bit of a cliché. But this is a big one. And it deserves to be celebrated.
Minimise the compromises: Polestar Precept becomes Polestar 5
From concept to reality. A process every product goes through, one packed with changes and compromises, the watering down of certain details and the wholesale abandonment of others. As a result, the finished product often barely resembles the original idea, the end result being something halfway between the designer’s ambitions and the production capabilities available.
Looking back at the future: Goodwood Festival of Speed
The Goodwood Festival of Speed is where the old meets the new. Where the classic and the modern coexist. It showcases the past, present, and future of car culture, like no other event. So, we thought it best to bring something new, and something (g)old. Something rare, and, of course, a story to be told.