News

Sustainability is a big word. These 14 letters have the power to enlighten, engage, and enrage in equal measure. For some, it's an afterthought. For others, the only thought. Today, as we release our Polestar Sustainability report 2023, we speak to Linda Skogsberg to find out why sustainability is still front and centre at the company.

The night is dark and full of wonders. This could be the tagline for a wintery city in the north of Sweden. Jokkmokk (Sami for “River’s Curve”) is home to a 400-year-old local crafts market, some 4,000 residents, and the dancing green lights in the night sky, commonly referred to as Aurora Borealis.

Welcome to episode two of ‘What’s in my frunk’, where we follow athletes and adventurers in their daily escapades and uncover the essentials in their trunk and frunk. Whether it’s snowboarding north of the Arctic Circle or endurance running in the South Island of New Zealand, there are no limits. Today, it’s all about the latter.

Recently, we took our latest creation, Polestar 4, to an exclusive behind-the-scenes press event at the Hällered Proving Grounds, just under an hour east of Polestar HQ in Gothenburg, Sweden. Journalists from various outlets and markets around the world were invited to get a feel for this new addition to the Polestar family. Here's what went down.

For most people, when they think of rally drivers, they think of Scandinavians. Strong stoic types, sat behind a wheel, tearing through asphalt, gravel and snow at breakneck speeds. But that's not the full picture. These racing drivers fundamentally changed the way cars were actually driven. They did things differently, building faster lap times in new ways. And today, we are lucky enough to talk to one of the greatest of them all: Stig Blomqvist.

With a deep respect for craftsmanship, tradition, and expertise – and a progressive approach to materials and colour – Sebastian Herkner designs objects of desire. But not just any objects; these are products that stand the test of time. Our special contributor, Nargess Banks, speaks with the award-winning designer about his iconic Bell Table, Polestar's design "freedom", and why it's important we reengage our human senses.

It comes as no surprise that SUVs are everywhere. As one of the world's highest-selling car models, there's lots to love about the versatile and practical Sports Utility Vehicle. From ferrying kids to soccer practice to scaling rocky off-road mountain passes in Central Asia, every location, destination, and occupation has a need for large, practical, and safe vehicles. But their popularity comes at a price. Because the world's favourite car type just so happens to be one of the world's biggest contributors to CO2e emissions.

Two drivers. One icy track. Polestar 4. And a race, in reverse.

Having recently surpassed the valuation of all but one of the tech titans that make up MAMAA, NVIDIA is probably one of the biggest tech companies you’ve never heard of. But they are everywhere. Including in Polestar 3. This month, we attended their global developers' conference to showcase the future of advanced AI, in-cabin innovation, and safer future driving experiences.

Today, we introduce you to our very own Simon Åslund. Simon’s creative journey started with borrowing university cameras, but his flair for experimentation led him towards capturing moody cinematic night scenes. When he is not out shooting the Scandinavian twilight, he works for Polestar's Brand and Marketing team. Come along as we get to know Simon Åslund.

Our latest film showcasing the new digital rear-view mirror of Polestar 4 caused quite a stir. As is expected with new technology, we were flooded with questions regarding its functionality and durability in other environments. Our product gurus Brent Ellis, Head of Product Communications, and Joakim Rydholm, Head of Chassis Development, took an opportunity while in northern Sweden to put the matters to rest.